Grill’d has been serving up healthy burgers for over 20 years. They turned to us to refresh their digital experience.
Good Design Award Winner
Webby Award Winner
Their existing app wasn’t filling them or their customers with joy.
It felt old and off brand, with poor accessibility
Making orders was inconvenient, failing to reach restaurants frequently
1.6
And the app store ratings reflected it
Every second counts when you’re hungry
Competitors in the fast casual space are giants. In order to set Grill’d ahead we had to win on two fronts:
Speed & Convenience
We first searched every nook and cranny of our competitors. Each interaction was under scrutiny to better understand how we can make our experience faster and more convenient than our competitors.
Innovation through Collaboration
Some of our best ideas came through ideation sessions with the team. In such an established category, little onboarding was required which allowed for testing our ideas. These quick iterations pushed our ambitions further.
Always Ordering Mentality
Many traditional food and beverage apps plaster their home screens with their marketing materials. We skip the cognitive load to bring the menu front and centre.
Automated Faves
Any action we were able to automate, we did. instead of manually favouriting, we recommend items based on your order history.
Comprehensive Design System
To keep the product up to date with their brand, we built Grill'd a comprehensive design system which can be updated as needed.
Over our two year partnership, we’ve already made several branding updates!
Results
4.9
The highest rated Top 100 Food & Beverage app
15
%
Saw an immediate boost in sales in the first month of release
70
%
Reduction in ordering time
Experiences like these are a massive undertaking of many people, i’d love to give them a shoutout for their contributions
Core Team
Chris Taranto
Principal Engineer
Head of development, knows Grill’d like the back of his hand.
Delivery Team
Caitlin Watson-Lynch, Ee-Leng Chang & Chie Nakagawa. Always keeping the team on track.
Development & Quality Engineering Team
The end experience is ultimately built off the backs of their efforts, meticulously going through every detail and edge case that exists. Thank you Erica Abbott, Ryan Crummy, Simon Dib, Jack Gittins, Will Holt, Ben Shabo, Tara Wei.
Strategy
Andrew Chin
VP Experience & Engineering
Spearheaded early product strategy of the app.
Cloe Jakel
UX Designer & Researcher
Massive contributor during our MVP phase, helping coordinate and run our user testing sessions and research.
Johnny Wang
Product Strategist
Strategist post MVP towards our web phases and beyond.
" Together with DEPT, we’ve built an industry leading app that feels unmistakably Grill’d. DEPT were an extension of our Digital team, always getting to the root of the problem before designing the solution. Their design-led thinking, account management, product design and build quality were genuinely best-in-class "
Anna Pearce
Grill'd Head of Digital & Loyalty
If this has made you hungry, you can download the Grill'd app!
